Games have been played online for many years now and they are primarily strategy games. The bandwidth required to download a game with graphics and activities equivalent to console video discs prevents PC games from competing. Most PC games are only played on an interactive basis, with someone else online. Video Games can be played that way and can be played offline and singularly. They can be played where no internet service is available. I know the internet is everywhere, but what about grandma’s house or the vacation rental you go to? When you buy or subscribe to a PC game, what do you have. Can you hold it in your hand? Can you trade it in? Can you let a friend borrow it or exchange it for one of his/hers? The answer to all of these questions is no and therefore bricks and mortar will be around for a while.
This is the easy one. Nearly all the retail competitors we have are corporately owned. Independent ownership offers the community involvement and expertise that relates to improved performance and will consistently better a corporate operation. We also offer our customers the “try before you buy” opportunity. We actively monitor trade values for video games and consoles and we are the premier trade-in location in our markets. We are also the only Trademark License program in the industry. Your initial investment is lower and you keep the money you would pay a franchise in royalties. We intend to have a 100% success rate for our licensees and will do so by carefully choosing the right markets and licensees.
You have already taken the first step by investigating our site. You should complete the request information page and we will be in touch with you to begin the formal process. We help you through your decision and we will not help you make a bad one when it comes to a Gorilla games store. By that, we mean if you have sufficient capital, experience, passion for the business, suitable market and management skills we will help you become successful.
We will share all the costs related to opening a store once we receive your completed request for information and conducted an interview with you via phone or in person. We can assure you we have the most value and substantially less investment than any other opportunity in the industry.
Our crystal ball is no better than yours. We do have industry history and surveys that tell us we are in for at least 4 more years of substantial growth. We encourage you to read the ESA (Entertainment Software Association) survey they released in 2008. Their projections are very pro-growth and the popularity of the Nintendo Wii has expanded the market even more than their estimates.
We began our company with franchises. We thought it was the only method we could use to protect our brand and image. It was a necessary evil in our minds. Many franchises have been very successful and many have not. We believe the biggest enemy of a franchise is the restraints it places on the franchisee both financially and operationally. We have no royalties and royalties usually become a point of contention between the franchisor and the franchisee. The franchisee is doing all the work and giving 4-5% of their sales to the franchisor. In exchange, the franchisee must see the value in the payments. They frequently do not and that leads to a poor relationship.
Another key point is we are entrepreneurs and we like to deal with entrepreneurs. Owning a franchise with 30-40 pages of do’s and don’ts in their agreement usually kills any creativity a true entrepreneur possesses. We want creative people to help us build Gorilla Games into a powerful brand.