The average age of the purchaser of video games and consoles is over 40 years old. The average game player is just over 33 years old, says ESA. Then why is the average purchaser older than the average player? A lot of games and consoles are sold as gifts. Grandparents, and parents make a lot of the purchases, especially during the holidays.
Our sales are driven significantly by pre-played product and there is frequently some opposition to give this type of game or console as a gift. These two facts drive the sale of gift cards at our stores. It solves the issue of not knowing what game or console to give, apprehension of giving a pre-played game or console and a gift card is well received and easy for the giver to deliver.
The POS system accommodates our gift card program and therefore it’s as easy as any other sale you will make. It is also beneficial should the store be temporarily out of a particular game or accessory or console and allows time to source the product while still making the sale.