The public has become accustomed to a certain level of quality and consistency from branded locations. Because of this perception, new stores often have an established customer base the day they open. Branding enables licensees to compete with well established, independent operators.
The benefits of a Gorilla Games Store include the availability of a tested Point-of-Sale software system, store design and construction options and reduced cost of equipment and fixtures due to our creative use of standard items. Additionally, Gorilla Games Stores have an experienced partner and the network of other stores for a healthy exchange of ideas. Licensees enjoy the purchasing power that comes with a national company.
Each Licensee's spending power is combined with the spending power of all the other licensees in the local market and in the rest of the system. This combined spending power on advertising, coupled with targeted strategic growth results in market critical mass. Establishing critical mass enables our system to not only dominate local markets but also compete effectively against large established chains.