The public has become accustomed to a certain level of quality and consistency from branded locations. Because of this perception, new stores often have an established customer base the day they open. Branding enables licensees to compete with well established, independent operators.
The benefits of a Gorilla Games Store include having a tested operating system, initial and advanced training for management and staff, operations manual, marketing and advertising programs, site selection tools, store design and construction programs, reduced cost of equipment and other necessary support required to successfully launch their business. The best part is you can pick and choose which programs you need. Additionally Gorilla Games Stores have an experienced partner and the network of other stores to call on for advice.
Gorilla Games Stores benefit from on-going home office and field consulting assistance. Licensees will enjoy the purchasing power that comes with a national company. They will benefit from the professionally designed point of sale (Gorilla IQ), marketing material (Gorilla Gang), advertising, grand opening program (Gorilla Marketing) and other marketing programs. Our stores benefit from our on-going tests in both marketing programs and operational systems.
Each Licensee's spending power is combined with the spending power of all the other licensees in the local market and in the rest of the system. This combined spending power on advertising, coupled with targeted strategic growth results in market critical mass. Establishing critical mass enables our system to not only dominate local markets but also compete effectively against large established chains.